[via fastcompany]:

Inside The Hunger Games’ Social Media Machine.

“Within Twitter what we did was expand on that. We started assigning fans different roles within this virtual world. We have district mayors and district recruiters, which really got them active and sharing over Facebook and Twitter. I mean, that’s what Facebook and Twitter are—it’s like your way of identifying who you are and sharing that with your friends. So, by giving them an occupation within their district, we gave them an identity.”

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Hunger Games errywhere, takin’ over the world.

  1. penguingirl reblogged this from wired
  2. iiiinenglish reblogged this from wired and added:
    maybe the film didn’t convince you, but the social media machine has been successful, it seems…
  3. aliettegomez reblogged this from fastcompany and added:
    I thought it was great! Especially the IDs
  4. drdesignfirm reblogged this from fastcompany and added:
    Interesting read on how “The Hunger Games” used social media in growing buzz for the movie and gaining more exposure....
  5. v3im reblogged this from fastcompany and added:
    This is a must-read for anyone interested in digital strategy and how to leverage the strengths of various platforms to...
  6. mmanal reblogged this from fastcompany
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  10. wired reblogged this from fastcompany and added:
    [via fastcompany]: Hunger Games errywhere, takin’ over the world.
  11. sanctumsolace reblogged this from fastcompany
  12. fastcompany posted this