“Almost all innovation in the spirits world is coming from the craft players,” David Pickerell says. He’s not talking about ghosts; he’s talking about hard liquor. It used to be that the nouveau riche wanted to produce their own pinot noir. Nowadays they’re making their own bourbon. Since 2003 the number of licensed craft distillers has quintupled to 400, according to the American Distilling Institute. And Pickerell is eager to help upstarts—for a fee.

More @ Gadget Lab.

(Source: Wired)

  1. notchopete reblogged this from wired
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  3. claudicoronel-com-ar reblogged this from wired
  4. caaahlo reblogged this from wired
  5. theythrewmeintopublic reblogged this from wired and added:
    Great story from this month’s Wired. I wish I had had half a mil.
  6. harroldhardyng-archive reblogged this from wired
  7. lifeasatowel reblogged this from wired and added:
    Is it just me, or does this look a little like a bong…?
  8. thepool-archer reblogged this from iamtheodrus and added:
    Where’s the carb on this thing?
  9. 666analbeads reblogged this from wired
  10. iamtheodrus reblogged this from wired and added:
    BUUUUUUT on a more important note, this looks like a giant bong
  11. wired posted this