It’s early February in Cancun, Mexico. A group of 60 or so financial analysts, reporters, diplomats, and cybersecurity specialists shake off the previous night’s tequila and file into a ballroom at the Ritz-Carlton hotel. At the front of the room, a giant screen shows a globe targeted by crosshairs. Cancun is in the center of the bull’s-eye.

A ruddy-faced, unshaven man bounds onstage. Wearing a wrinkled white polo shirt with a pair of red sunglasses perched on his head, he looks more like a beach bum who’s lost his way than a business executive. In fact, he’s one of Russia’s richest men—the CEO of what is arguably the most important Internet security company in the world. His name is Eugene Kaspersky, and he paid for almost everyone in the audience to come here. “Buenos dias,” he says in a throaty Russian accent, as he apologizes for missing the previous night’s boozy activities. Over the past 72 hours, Kaspersky explains, he flew from Mexico to Germany and back to take part in another conference. “Kissinger, McCain, presidents, government ministers” were all there, he says. “I have panel. Left of me, minister of defense of Italy. Right of me, former head of CIA. I’m like, ‘Whoa, colleagues.’”

He’s bragging to be sure, but Kaspersky may be selling himself short. The Italian defense minister isn’t going to determine whether criminals or governments get their hands on your data. Kaspersky and his company, Kaspersky Lab, very well might. Between 2009 and 2010, according to Forbes, retail sales of Kaspersky antivirus software increased 177 percent, reaching almost 4.5 million a year—nearly as much as its rivals Symantec and McAfee combined. Worldwide, 50 million people are now members of the Kaspersky Security Network, sending data to the company’s Moscow headquarters every time they download an application to their desktop. Microsoft, Cisco, and Juniper Networks all embed Kaspersky code in their products—effectively giving the company 300 million users. When it comes to keeping computers free from infection, Kaspersky Lab is on its way to becoming an industry leader.

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[Photo: Stephen Voss]

(Source: Wired)