Earlier this week, a Tumblr called the Hawkeye Initiative posted a story about an employee at game publisher Meteor Entertainment who pranked her CEO, Mark Long, by swapping out a poster of a scantily clad female mechanic for a custom poster of a scantily-clad male mechanic (illustrated by fellow Meteor employee Sam Kirk) and waited to see the reaction. After the initial surprise, Long thanked her for “calling [him] on [his] bullshit” and decided to hang the posters side-by-side in the office. The story went viral, making the rounds at nearly every major gaming website and scoring nearly 200,000 page reviews. The employee, who goes by the pseudonym K2, spoke about the prank for the first time with Wired, and about what the internet’s reaction to it could say about the best way to approach the gender problem in the gaming industry.

[More: How Brosie the Riveter Can Help Solve the Gender Problem in Gaming]

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