In case you haven’t heard, Thor is now a girl.
In an announcement on The View this morning, it was revealed that a woman will soon be wielding the Mjölnir in the Marvel comics. Naturally, people went nuts over the news. It was, to borrow a phrase from Vice President Joe Biden, a big f*cking deal. But as much as the importance of a new female superhero can’t be understated, the way the news traveled and how it spread might be the more game-changing event.
AUSTIN, Texas — What will comic books look like in the future? It’s difficult to say whether anyone knows the answer to that question yet, but Marvel Entertainment continues to explore the possibilities — and reach out to new readers — with a three-pronged digital initiative it announced at SXSW.
Until late Tuesday night, you can download 700 different #1 comics for free as digital issues in the Marvel Comics app.
UPDATE: The launch has been delayed. The massive consumer demand for the free comics has melted down the servers operated by digital comics distributer ComiXology, and the company is working to try to restore service. “We don’t like letting you down,” ComiXology co-founder and CEO David Steinberger said in a blog post Monday. “We’re pausing the Marvel Comics #1 promotion for the time being. For those of you that want to take advantage of the offer – you will get your comics!” Steinberger urges those who still want to take part to enter an e-mail address into a web form so the company can send an update when the promotion is available again.
Marvel’s making digital comics for tablets!
Also, downloadable content for those of you who still love to buy the tree-and-ink versions (like us!).